What the checks look at
Many headline analysers produce a single “score” from undisclosed formulas. This one shows each check it runs and why, so you can decide what matters for your audience:
- Fits in a search result: measured in pixels against the ~600px desktop limit.
- Word count between 6 and 13: long enough to be specific, short enough to scan.
- Contains a number: numbers set expectations (“7 ways”, “in 2025”).
- Uses a strong, specific word: from a list of words that signal concrete value (proven, mistakes, step-by-step, complete…).
- Speaks to the reader: “you” or “your”.
- Not in ALL CAPS and no excessive punctuation: both read as shouting or clickbait.
- Contains your target keyword, preferably in the first half.
The analyser also classifies the headline type (list, how-to, question, explainer, comparison) and detects its capitalisation style.
Compare alternatives
Put several candidates on separate lines. The comparison table shows how each performs, which makes it easy to pick, or to combine the best parts of two. Headline writers at newspapers routinely draft ten or more versions before choosing one.
Worked example
Here is what the Headline Analyzer returns for its built-in example. Click Try an example in the tool above to load it, then change it as you like.
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META DESCRIPTIONS!!!| Result | Value |
|---|---|
| Checks passed | 5/8 |
| Characters | 46 |
| Words | 8 |
| Width | 422px |
| Type | How-to |
| Case | Title Case |
Questions
What makes a good headline?
It is specific, honest about what the page delivers, easy to scan and matches what the reader is looking for. Numbers and concrete words help; vague hype hurts.
How long should a blog title be?
For search results, under about 600 pixels (roughly 50–60 characters). For social and newsletters, clarity matters more than a strict limit.
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